Welcome to Early To Rise
"Early To Rise, located in San Francisco's NoPa neighborhood, is a breakfast and brunch haven founded by Andrew McCormack. Known for their mix of freshly baked goods and brunch staples, this spot quickly became a local favorite. With a menu boasting homemade items like bagels, charcuterie, and preserves, Early To Rise offers a delightful culinary experience. Despite wait times on weekends, the quality of food and accommodating staff make it worth the visit. From savory potato pancakes to sweet blueberry ricotta pancakes, each dish at ETR is crafted with care and precision, making it a must-visit for brunch enthusiasts."
- 1801 Mcallister St San Francisco, CA 941151801 Mcallister St San Francisco, CA 94115 Hotline:
Welcome to Early To Rise, the ultimate breakfast and brunch destination located in San Francisco's NoPa neighborhood. This popular spot offers a wide range of delicious options, from freshly baked goods to familiar brunch staples, making it a local favorite.
Early To Rise is known for its diverse menu, featuring items like potato pancakes, blueberry ricotta pancakes, eggs benedict, and homemade bagels. The dishes are made with high-quality, fresh ingredients, ensuring a delightful dining experience for all guests.
Customers rave about the friendly and accommodating staff, as well as the charming ambiance of the restaurant. Whether you're looking for a quick bite on the go or a leisurely brunch with friends, Early To Rise has something for everyone.
Don't miss out on their Happy Hour specials, outdoor seating, and delicious desserts. Make a reservation today and experience the magic of Early To Rise for yourself!

Best brunch ever! We had the potato pancake and blueberry ricotta pancake - perfect mix of savory and sweet. The wait was quite long, but worth it. Very cute spot all around.

I have to say I love ETR! Having been here three times now it has never disappointed and somehow strikes a lovely balance between popular but not oversubscribed which seems exceedingly rare in San Francisco. Each time we've been we have been seated right away (on weekdays admittedly) and on our most recent visit they were very accommodating of our baby and stroller. In fact every time we've been there have been kids there which makes it quite a family friendly spot. The restaurant is airy and sun filled, with plenty of windows to take advantage of their corner space. The food has each time exceeded my expectations! This latest time we got the eggs benny and french toast and both were excellent - the benny (and I have eaten a lot of benedicts) had delightfully tangy hollandaise, perfectly poached eggs, and even a side of grits to mix it up! The french toast, while perhaps a little too sweet with it's sugar granules, was airy and delicious and paired perfectly with the fruit topping. We also love sampling their daily donuts which change flavors. We'll be back!

Early to Rise, once a pop-up, is now Andrew McCormack's permanent breakfast haven in NoPa. They offer a mix of freshly baked goods and a variety of familiar brunch staples, making them quickly a local favorite -- so much so that wait times on the weekend range from 45-60 minutes for 2. Once we sat down, our waiter enthusiastically shared the specials including the famed donut which received lots of Instagram buzz (so I already knew about it going into the experience). The daily donut was tamarind flavored, reminiscent of a malasada and served warm. It had a touch of spice I couldn't quite place, but it was a perfect start to my Saturday. For the main, I had the lox bagel sandwich which was puny to say the least and the lox portion being just nominal. The bagel was on itself fine, but after recently returning from NYC, I know my standards are skewed. The eggs Benedict was impressive though. You can tell their muffin is baked in-house with its delightfully light, slightly misshapen homemade charm you'd want. I noticed a few patrons inhaling pancakes and french toasts nearby, so I'll definitely get these my next trip. Service is also friendly but definitely on the slower end. But, all in all, Early to Rise is a solid addition to SF's competitive brunch scene. Plow still is the reigning champ for me, but this definitely will be on my rotating list of brunch spots!

We made reservations for a group of 10 people. The staff was super accommodating and sweet! We got so many different plates and they were all good quality, fresh ingredients. We also got two or three bottles for the mimosa, but our favorite was the strawberry. They also have amazing and fresh desserts.

We came here on a Sunday and were quoted about a 45 minute wait which was great because we wanted to be tourists and check out the painted ladies. Our wait ended up being a little shorter which was great but we definitely rushed back! I got the eggs benedict with both canadian bacon and spinach, I found the ham to be a little dry but it was still pretty darn tasty. The grits that came on the side were a great taste and texture as well. It was a heavy meal but luckily my hungry, hungry husband was able to eat my leftovers! Definitely a good spot to check out if you're in the area.

Early to Rise was first founded as a pop-up in 2016 and now has become a staple in San Francisco's NoPa neighborhood. Born from the desire to bring high-quality homemade brunch food to San Francisco, Early to Rise boasts an impressive number of items on their menu that are all made in-house, including their bagels, charcuterie, and preserves. It's highly recommended to make reservations (especially if you're looking to dine-in on the weekends); however, if you are early to rise (haha get it?) and arrive at the restaurant soon after they open you just might get lucky and snag one of their counter top seats. And that's exactly what I ended up doing. As much as I love brunch, I'm much more of a night owl as opposed to an early bird so waking up in the mornings can be a challenge for me. On this particular Sunday morning I happened to find myself awake bright and early at 7am. Thinking to myself since I was already awake I might as well make the most of it, I ventured outside in search of a brunch place to sample. Early to Rise came across my search and I arrived at the dining establishment shortly after they opened around 8:05am. Luckily, they still had countertop seats available and we snagged two seats for ourselves. When you step into Early to Rise you're immediately greeted with what I can best define an elevated diner aesthetic, in which there are design elements somewhat reminiscent of an old 1970s diner, but modernized. We decided on their peaches cobbler french toast, the eggs benedict, a sugar donut, plus a side of hash browns (because who doesn't love potatoes). To wash that all down, I also ordered their strawberry yuzu spritz, which can be made alcohol if you want (with an addition of prosecco); however, the original version of the drink utilizes non-alcoholic spirits from Lyre (perfect for me). To start with the drink, the drink was freshly prepared in front of us (as we were seated at the countertop) and was perfectly sweet, tart, and bubbly all at the same time - definitely something I would love to drink again. After the drink came the sugar donut (being the second sugar donut of the day as we were told) and was absolutely delectable - a light, fluffy, sweet bite at all the same time. For those of you looking for something a little more decadent they do have their daily deluxe donut which features both a filling and a topping. For the main dishes, we both really enjoyed their eggs benedict as the dish was perfectly prepared and the addition of Canadian bacon and spinach (which is a +$3 added cost on top of the dish) was definitely worth it and added another savory dimension to the meal. Although I'm a HUGE fan of french toast, I did find their peach cobbler rendition to be on the sweet side, but almost overwhelming so and regrettably I could only finish one of my two slices. Last but not least, the hashbrowns were delicious perfectly fried potato goodness. If you're looking for a new brunch place to try, then Early to Rise has to be one of your next stops in San Francisco!

Summary: Automat's replacement, offering up equally tasty eats! Details: I never got to frequent Automat while they were still in this location, only making it out once before they shut down. Early to Rise took over the spot soon over, pretty much keeping all the same internal decor and furnishings, and possibly even serving up the same coffee (?), but offering up their own take on food, of course. There's plenty on offer on the menu, from small bites, to bagels, to larger and more filling entrees. Everything we tried was pretty good, with the shrimp and grits being the most standout, and similar in enjoyment to the ones that Alnico carries. French toast was a bit on the sweet side for us (unsurprisingly), but great flavor and texture, and likewise with the simple donut. The waits can be a bit long, around 45min for us at 10am on a Saturday, but they'll take your number down and text you, so you can at least wander the area and grab coffee/bread/snacks while you're waiting. Accessibility: The space hasn't really changed: lots of seating available, but not all of them are accessible, like the high counter or booth seating. They do have a few accessible options though, including an accessible spot at the counter for two.